We all know that the goal of a presentation isn’t to do a “data-dump” and just present the facts. Our goal is to convert information into inspiration so the audience will take action. Is it time to inspire your audience?
Chris Anderson, in his book on Ted Talks: The Official TED Guide to Public Speaking, offers 8 ways presenters can have that impact, by committing to presentation excellence for the content, organization, engagement style and delivery. Here are the impacts you want your audience to achieve:
- Connection: I trust this person
- Engagement: Everything appears so exciting
- Curiosity: I hear and see passion in the presentation and delivery
- Understanding: the presentation, your voice, energy and physical gestures communicate it well
- Empathy: I can tell you care
- Conviction: I feel your determination in body language
- Action: I want to be on your team. Sign me up!
As Chris says in the aggregate, “this is inspiration”. We all know it when we experience it.
Are you having such impact in your presentations? How would your audience rate your presentation skills? If it’s time for some coaching, let us know!