Measuring Leadership, Alignment and Performance

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Several years ago, Aubrey Daniels and James Daniels, wrote “Measure of a Leader: the Legendary Leadership Formula for Producing Exceptional Performers and Outstanding Resultsâ€.  The formula focuses on 4 elements:

  • Momentum: How well do your followers respond to your direction?
  • Commitment: Are your followers focused on your goals?
  • Initiative: Are your followers working together?
  • Reciprocity: Are your followers collectively working with the leader?

Close analysis shows that their approach is behavioral and offers support for the approach that ETW (Execute To Win; formerly Evaluate To Win) takes to measure cultural alignment, strategic job performance and leadership responsiveness.  For instance, the Daniels note that one measure is the ability to â€cite an example of the values†; ETW measures cultural alignment by having people cite the mission and values – and ask the person to give concrete examples of how they have acted consistent with them. Indeed, the behavioral pinpoints that the Daniels suggest in their “sample performance matrix†(page 93) are similar to the sample recommended components that ETW offers its customers.

So, if you appreciate the behavioral approach that the Daniels recommend, then you’ll love how ETW takes the concept to another level. Both are designed to help you “create profitable habits and improve performance at every level of your organization:  For more information on ETW, visit and contact us for a 1-on-1 demo (