Companies that build apps can sometimes be so fixated on their internal goals that the end users become an afterthought. However, a hard-to-use, buggy or otherwise suboptimal app or website can be enough to turn away current or prospective customers.
By intentionally focusing on the end user, companies can ensure their clients have a great experience and keep them coming back for more. If you’re looking to build (or rebuild) your app or website with user experience at the forefront, consider these 15 expert strategies from the members of Forbes Business Council.
1. Stay In Constant Contact
It’s crucial to remain in constant touch with your customers. We live in an incredibly dynamic business environment where end users’ needs change overnight. To never lose sight of what your target customers need, you have to continue talking to them at all times. Ask about their current needs and how your product could better address them. This will help retain users and gain new ones. – Zain Jaffer, Zain Ventures
2. Incorporate User Testing Throughout
To deliver with excellence, you need outside feedback. Utilize tools like usertesting.com to quickly gain insights on how users navigate your site. Do not wait until your final product to test it. Incorporate user testing throughout your design and development, iterating as you learn. – Spencer Hilligoss, Madison Investing
3. Invite Customers Into Your Process
Customers should always be your constant in everything you do. They are the reason that your business exists, so it’s crucial that you build around their needs. Don’t build new features or product flows based on your best guess—invite customers into your process and ask for feedback. When you make it exceptionally simple for customers to accomplish their goals, you give them a reason to keep coming back. – Frank Vella, Constant Contact