No matter what business you enter into as an entrepreneur, remember the phrase “the customer is king!” If you provide your customers with an amazing experience, they will never go elsewhere. You will build a successful business through word-of-mouth, referrals and return clientele. – Neelesh Alwani, Time Piece Trading
Build net promoter score (NPS) surveys into the app’s user interface. Find optimal times to showcase a pop-up survey. Also, host quarterly business reviews with as many of your clients as possible. This ensures goal alignment, in addition to sending the message that you’re listening. – Austin Rolling, Outfield
6. Focus On The User’s Agenda
User-driven companies consistently outperform the competition. You can become a user-driven company with a simple mind shift. This means mentally shifting the focus from your agenda to the user’s agenda. Adjust to fit your user’s needs and wants before your own. The user will not trust you if you do not understand and respect their wants and needs. – Rocky Romanella, 3SIXTY Management Services, LLC
7. Create A Customer Forum
Bring your customers into the conversation. Allow them to be part of the ideation and the testing, asking yourself what do they want and if the solution is working. Often, you can create a customer forum or advisory board for a more focused conversation at minimal cost. If you let the customers tell you what is working and what needs to be improved before you start development, you’re guaranteed to prioritize user experience. – Chase Flashman, ShipSigma
8. Keep It Simple
I believe that simplicity is key. For example, my company uses a software called Phonesites. It allows the user to have an easy experience by prompting them to simply input their contact info if they would like a free inspection. The easier you make it for the end user, the easier the experience will be as a whole. – Todd Price, Perimeter Roofing
9. Gather Input Before Making Changes
Before making any changes to your user experience, identify the areas of improvement that are important to consumers. Use input from existing customers, including feedback from your customer service team and comments on social media, prior to implementing any changes. – Kelley Higney, Bug Bite Thing
10. Put Yourself In The End User’s Shoes
Always put yourself in the shoes of the end user and think about what you would want from the site or app. Make sure everything is easy to find and use because if it’s not, users will get frustrated and may leave. Test your designs with real people to see how they interact with them. Lastly, keep things updated and continually refine your designs based on user feedback. – Ashley Saye, Daily Rays Inc.
11. Take A ‘Less Is More’ Approach
Sometimes less is more. Identify what resonates best with your target audience and use these methods, strategies and channels to drive your company’s core message. Don’t worry about making your app or website visually stunning. Oftentimes, this comes at the price of user experience. – Greg Welborn, First Financial Consulting
12. Evaluate Effectiveness And Efficiency
Peter Drucker once said that the purpose of business is to create a customer. In other words, the most important indicator of success is whether you are meeting potential customers’ needs for acquiring and using your product or service. All company functions should support that purpose, which means leaders need to evaluate the degree to which they effectively and efficiently help serve more customers! – Jerry Cahn, Age Brilliantly
13. Find Your ‘Super Users’
The voice of the customer is the critical piece to master when it comes to building a user experience that fits with your end user. To accomplish that, you have to find your “super users” and ensure that someone internally represents the voice of the customer. The person who owns the voice of the customer should have the mindset that they work for the customer, not the company. – Waqaas Al-siddiq, Biotricity, Inc.
14. Use Data Analytics
Connecting with clients on an activity-based level provides insights into their lifestyle and purchase behaviors that are otherwise hard to uncover. In the luxury industry, about 85% of sales come from clients already in the database. Big data analytics enable understanding of client choices and behavior, allowing brands to build apps and websites with user experience at the forefront. – Marilisa Barbieri
15. Put Your Customers’ Needs First
User experience must supersede internal goals. Without the customers, there’s no need for internal goals. Always make sure you have everything covered to make your customers’ needs come first, then all else will fall into place. For us, this came from two decades of being online and knowing that when sales plummeted, something wasn’t working. The customer experience, along with trust, is vital. – Tammy Sons, Tn Nursery
