What Could Innovation Do for Your Company?

As human beings, there’s one set of innovations we’re all waiting for: effective vaccines for Covid-19 and ways to distribute them as quickly as possible.

There’s a second set many of us are thinking about: a system that will enable us to handle the next pandemic a lot better than the one we’re in now. Let’s not be unprepared again!

There’s a third group that the CEOs with whom I work are now talking about: product and process innovations that enable their companies to serve customers better. Helping companies unleash their workers’ creativity and forge innovations has been a special area of interest for me for dozens of years and therefore a subject we discuss in group meetings and executive coaching sessions.

As we have these conversations, I am reminded of a major misconception about innovations: the myth of the lone genius who comes up with an innovation. Instead, the experts remind us that innovations are “cobbled together” by contributions from a number of sources. Henry Ford’s assembly line idea was the product of observations made while watching the meat “disassembly” plants by meat packers, and the replaceable parts concept used in the sewing machine.

In How Breakthroughs Happen: the Surprising Truth About How Companies Innovate, Andrew Hargadon focuses on this issue by introducing the concept of the “technology broker” – outsiders who specialize in trying to see how a new idea could be commercialized effectively.  We all know stories about companies where people created innovations that never saw the light-of-day as commercial products and/or services. For instance, Xerox’s PARC’s (Palo Alto Research Center) scientists created the GUI (graphic user interface), the mouse, and other technologies; but did nothing with them. It took an outsider – Steve Jobs to see the commercial applications – and then used them to create Apple Computer. Similarly, Spencer Silver, a 3M scientist, discovered an adhesive that stuck lightly and saw no use for it.  Art Fry found a use for it and engaged others (secretaries) to experiment with it – and created 3M’s Post-it Notes. He was the critical “technology broker”.

Who is your technology broker?   If you don’t already have a group of objective, smart business leaders who look at your ideas and, using  their fresh perspectives, give you insights on how it can be adapted  successfully, now is the time to do so

One of unheralded benefits of belonging to Vistage Worldwide is that you have a set of smart, committed leaders who are constantly coming up with new ideas and approaches, sharing them, and getting constructive, objective feedback from members of their local Peer Advisory group and/or the “special interest” networks to which the 23,000 global members belong.
Why not find out for yourself? Vistage offers appropriate leaders an opportunity to experience Vistage meetings virtually. Just contact me for details.  Email Jerry.Cahn@VistageChair.com or call 646-290-7664.

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