Ken McArther’s “Impact: How to Get Noticed Motivate Millions and Make a Difference in a Noisy World” offers an acronym to help you get noticed to have Impact. Remember, in order to get through the clutter your ideas must be SIMPLER.
Simple
Intense
Memorable
Pictures (visually seen)
Leveraged (relate to appropriate links)
Emotional
Repeatable.
Use this benchmark the next time you start creating ideas that you want notice!