Warren Buffett, the “oracle of Omaha ”, knows the importance of storytelling when communicating his ideas. As Monia Amadio notes in “4 Ways Expert Communicators Like Warren Buffett Capture an Audiences Attention”, Mr. Buffett “demystifies intricate investing concepts with straightforward narratives’ ‘. Analyzing his work, she offers the following advice;
- Engage with empathy: understand the audience’s concerns and aspirations to craft a narrative that resonates. (i.e., ADAP’s “Audience-driven”)
- Humanize your content: use personal experiences and anecdotes to make abstract concepts relatable.
- Maintain focus: make sure the stories align with the core-message; don’t get sidetracked
- Simplicity is golden: simplify language, use relatable metaphors and ensure that the story flows logically,
While following this presentation advice will not necessarily make you a better investor, it will make you a better presenter.