Master the Problem-Opportunity Matrix
Customers don’t want to be sold; they want to buy.
Is your marketing message repeating the same “noise” of your competitors: “we do X, Y, and Z”? Your business will grow faster with sustaining customers/clients when you signal to them exactly which of the problems that they experience are already being met by your customers!
The members of the Vistage CEO Board with whom I work adapt this approach (“the Dennis Formula”) – and their businesses are growing faster than competitors. (Vistage members grow 2.2X faster than competitors). Recently, a colleague introduced a new presentation tool to help companies break through the noise created by their competition, by focusing their “marketing signal” on the solutions that customers/clients really want. It’s called the Product-Opportunity Matrix.
On October 21, @2 PM ET, I will hold an exclusive Zoom “Master the Product-Opportunity Matrix” workshop for Presentation Excellence subscribers to learn about the excellent presentation tool. It will include:
- An Overview of the Matrix: Learn how to use this tool for prospect-recruitment.
- Real-life Examples: See how others have successfully implemented it.
- Interactive Workshop: Learn how to create your unique matrix
Registrants will receive a handout the day before the program to help you prepare.
| # | Feature | Value to Buyer | Problem Experienced | Open-Ended Question | Success Story Example | Clear Benefit (Metric) |
| 1 | MNOP |
You will leave the session with a draft customized matrix to enhance your prospect-recruitment efforts.
We also will outline how you can adopt AI-infused marketing programs to recruit prospects which will be part of a future workshop.
To receive an invitation to this complimentary “Master the Product-Opportunity Matrix” Zoom workshop, send an email with your company information to jerrycahn@presentationexcellence.com.