4. Offer Incentives To Encourage Return Business
One effective way to increase sales is to offer incentives for repeat customers. Offering special discounts, loyalty programs and rewards are all great ways to encourage customers to come back to your business and purchase more. – Ken Goodwin, Pacific Preferred Insurance Brokers
5. Consider Lowering Prices
It really depends on what you’re selling but decreasing prices, even just by small amounts, may get you more sales and be worth it. Also, get on social media, especially TikTok right now. You can make one video for free or at little cost and potentially get more ad value than you would hiring a marketing company. – Blake Davis, Davis Development
6. Utilize Social Media Platforms
When looking to increase sales while maintaining efficiency, businesses need to look to social media. Utilizing social media platforms like Facebook, Instagram, TikTok, YouTube and Twitter is a way to share key messaging with your current audience while also creating new prospective clients along the way. On-brand messaging, engaging content and strong calls to action will drive sales! – Christian Brown, Glewee
7. Build Trust
Build a foundation of trust with the clients you have today and for the clients you will earn in the future. Building that relationship will afford you the right to make recommendations that will better their business while also helping your business flourish at the same time. – Sherry Taylor, Office Depot
8. Enhance The Customer Experience
Improve your customer experience to increase sales. Provide excellent customer service, deliver high-quality products and services and exceed customers’ expectations. Satisfied customers will become repeat customers and refer others, leading to increased sales growth. Gather customer feedback to identify areas for improvement. – Chuck Leblo, Interact One
9. Share Valuable Content And Insights
Give in order to receive. Create valuable content and free insights to share with your network in order to showcase your expertise. Positioning your brand as a subject matter expert and truly engaging in providing value without expecting an immediate return will, in turn, bring in more qualified, interested leads without a direct sales approach. – Adi Vaxman, Sheba Consulting
10. Provide Transparency
Our company’s core belief is in the power of transparency. Our mission is to educate and empower students and their families who are navigating a confusing college application process. To increase our sales, we stay true to this mission by first informing and then engaging with potential clients. For long-term growth, focus on building trust and sharing expert knowledge. – Mimi Doe, Top Tier Admissions
11. Put Clients’ Needs First
Sales is about building a relationship based on trust so that a problem or need can be met. Showing value during the sales process and remembering it’s a human buying will make the conversations more meaningful and valuable to the prospect. No one wants to be “sold” to; instead, it should feel natural. This is achieved when the prospect’s needs come first in sales discussions. – Jodi Daniels, Red Clover Advisors
12. Reexamine Your Target Audience
Focus on the characteristics of your audience. Revisit your customer profiles and just laser focus on them and the customer journey for a day to lock in their decision-making process. Then, go for it. – Ronjini Joshua, The Silver Telegram
13. Gain A Deeper Understanding Of The Sales Funnel
Understand your sales funnel inside and out. Begin with assessing your actual vs. target customer, current sales practices and customer retention efforts. Bring in marketing and sales experts to help streamline the customer experience and create a seamless process that seeds repeat customers. Additionally, consider having more of a strategic presence at conferences and events to expose you to new customers. – Chris Gerlach, Synergy Life Science
14. Leverage Data To Enhance Marketing Efforts
I believe in the power of data-driven marketing. By leveraging data to identify trends and customer behavior, businesses can more effectively target their ideal customers and develop more effective marketing strategies. This allows businesses to increase sales by reaching the right people with the right message at the right time. – Johan Hajji, UpperKey
15. Focus On Exceeding Expectations
Surpassing ordinary standards leads to excellence. By being excellent, you will increase your sales. In practice, this means focusing on what is expected, but then surpassing those expectations with the experience and results. Start from great customer experience and keep your promises to delight your customer along the way. They will either buy more or provide strong recommendations for new customers. – Aslak de Silva, Selfly Store
16. Be Customer-Driven
The key to increasing increases is being more customer-driven. We spend too much time focusing on our internal situation, thinking about how we feel about our products, rules, presentations, messages, etc. Put customers first by thinking about what they want, how they want it, how they want to be treated and more. Spend more time on what they want. As Zig Ziglar once said, “You will get all you want in life, if you help enough other people get what they want.” – Jerry Cahn, Age Brilliantly
