In ice hockey, scoring three goals is called a hat trick. In presentations, the equivalent may be when a team achieves...
Presentations and Communication
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Don’t Rely on Unchecked AI to Write Your Presentation
AI can be a useful tool, but it should not be allowed to write your presentation without serious review. The risk is...
Don’t Zoom In Until You Zoom Out
One of the most common mistakes in presentations, resumes, proposals, and business writing is focusing on the content...
Start Where Your Audience Actually Is
The most common mistake presenters make isn’t weak content — it’s choosing the wrong starting point. They begin with...
Don’t Bury the Lead
Many presentations fail for a simple and avoidable reason: the main point shows up too late. Presenters spend the...
Why Your Audience Isn’t Buying Your Message
By definition, every presentation is an act of selling—an idea, a service, a product, or a strategy. For the message...
Is Your Marketing Helping You — or Hurting You?
Every business wants more customers. To get them, we build individual marketing efforts: SEO, email outreach, referral...
Why Your Presentation Isn’t Moving People
Presentations aren’t meant to inform; they’re meant to change behavior. That change can be a first-time action or a...
Competence Generates Confidence
The key to effective communication in uncertain times is simple: competence generates confidence. When everything...
Using Data: The Illusion of Insight
After attending an excellent Vistage meeting on “Winning with Data”, a discussion on AI and ML (Machine Learning), I...
Watching the Video May Not Be As Effective
We’re all under time pressures, so we look for short-cuts. During covid, we learned that we can do business using...
Discovery: Go Deep
As you probably know, if you’ve been following our Presentation Excellence advice on how to win more deals, we...
Are You Building Company that will “Endure”?
As a strategist with interests in leadership and presentations, I’m laser-focused on helping CEOs and other leaders...