What Impact Will Digital Automation Have on Your Business?

How do you plan for the future of automation?  When I’m teaching college students, I ask them to look at the jobs they’re planning to obtain in the next decade and to think through the extent to which automation, robots and algorithms are going to change those jobs. Decades ago, ATMs began weeding out bank tellers; the algorithms of Uber and its competitors, especially with driver-less vehicles is transforming the world of yellow cabs and black car services. When CEOs and I have the conversation, we look at their companies and others, to see how robots and software change how we manufacture and distribute products, work with customers, pay for goods and services etc. So I started looking for a framework that to help people manage the transition as we progress with smarter AI, bots, etc.

Frank, Roehrig and Pring offer one in What To Do When Machines Do Everything: How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data.  They propose the AHEAD model, which outlines five distinct approaches for handling such digital systems:

  • Automate: Outsource rote, computational work to the new machine (e.g., ATMs)
  • Halo (or Code Halos): Instrument products and people to leverage the data they generate through connected and online behaviors to create new customer experiences and business models. (e.g., General Electric enable their products to collect halos of data, increasing the value proposition for the products)
  • Enhance: View the technology as a means to complement what you do in your job, so you can offer increased productivity and satisfaction. (e.g., GPS has made the entire driving experience easier, just as technology has enabled professionals (from sales to medicine) to know more about customers and service them better).
  • Abundance: Use the technology to drop the price of your product/service so you can make them available to new markets (e.g., RoboAdvisors now enable investing novices as well as experienced investors to make decisions based on information never before at their disposal).
  • Discovery: Leverage AI to conceive of entirely new products, services and industries. (e.g., smartphones, with apps).

Each of these offers a different way of looking at how technology can change your life and that of your company, today and tomorrow.   Share with us your experiences at adopting AI, Algorithms, Bots and Big Data.  At what level of the AHEAD framework are you working?  Try moving to the next step in the transition.  As the authors point out, the machines probably will never do everything (at least in our lifetimes), but how can they free you up and support your effort to do deeper, more meaningful things?

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