Presenting Personalized Purpose Increases Success

As Simon Sinek tells us, to motivate people you need to go beyond telling them WHAT they should do to giving them a WHY. And the WHY needs to be more than logical facts; it needs to have an emotional content for the audience.

Adam Grant, a Wharton professor, demonstrated this fact in a controlled study involving fundraisers. All of the university fundraiser were given call lists and were armed with reasons that people should donate: they’re raising funds for scholarships to help students who need them.  Some callers were able to share with the recipients a five minute story by a scholarship beneficiary. These recipients spent more than double the amount of time on the phone – but generated triple the donations as compared to the recipients who had no contact with the beneficiary’s story.

In other words, these callers had a double-emotional tool to help them with the calls: the callers were charged as they “felt” why their jobs existed and the recipients could identify with the beneficiary. In all probability, the success is synergistic 1+1=3, because they caller feels more involved in delivering the story.

This double-impact phenomenon is key to the success of many presenters. When a presenter designs a presentation to include personalized appeal – stories, graphic images, pictures and videos – two things happen: the audience connects better with the content and the presenter becomes feels more engaged with it as well. Again, a 1+1=3 synergy takes place because by taking the time to find just the right content to connect with the audience, the presenter’s authentic passion is heightened.

So don’t cut corners when delivering messages. As we discuss in our training/coaching programs, take the time to find compelling stories, pictures and quotes; your involvement in finding the right material increases your energy and power when presenting, and produces more winning results! What’s your experience in personalizing a presentation to make it more powerful?  Share with us.

Leadership Speed – Where Do Your Executives Stand?

In today’s fast-paced VUCA (volatile, uncertain, complex and ambiguous world) making correct decisions relatively quickly is important. It’s important for all members of the executive team, especially those who might advance to top positions in the company.

Zenger and Folkman address the issue “leadership speed” in Speed: How Leaders Accelerate Successful Execution They created a “speed index” which focuses on the leader’s ability to:

  • Spot problems or tends early
  • Quickly respond to problems
  • Quickly make needed changes

They found that leaders in the top quartile of the index were rated substantially higher in their overall leadership skills – rated at the 83rd percentile on effectiveness; those in the bottom were rated at the 18% percentile. (You can assess yourself at Zengerfolkman.com/speed).

Most important, these leaders displayed eight sets of behaviors which accelerate pace. They are:

  • Innovating – a willingness to change; refusing to settle for good enough
  • Exhibiting strategic perspective – keeping the focus on high-priority goals and objectives
  • Displaying courage – standing up for needed
  • Setting stretch goals – focus on ultimate goals and inspire others to try to achieve them
  • Communicating powerfully – sharing ideas, encouraging engagement and listening carefully
  • Bringing external focus – participate in your and adjacent industries, expose yourself to new ideas
  • Taking initiative – with rock-solid integrity and high standards, focus on delivering results
  • Possessing knowledge and expertise – constantly be learning for continuous improvement

Are you looking for these behaviors when hiring key executives? Are you seeing superior performance by those who engage in these behaviors?  Share your experiences.

It’s the Relationships that Count

 

As part of the coaching and mentoring I do for young people entering the workforce (see MentoringInternships.com), I often have to broaden their perspective: success takes more than competence with technical skills; it requires building effective relationships. (See blog last month on a study conducted at Google.)

When I heard that Warren Buffett credits 12 lessons from “How to Win Friends and Influence People” for transforming his life, I began re-reading Dale Carnegie’s book and recommending it.

I thought I’d share the lessons (as noted by Richard Feloni in Business Insider), since we can all learn from them

  • Avoid criticism, condemning or complaining
  • Praise others’ achievements
  • Be empathic
  • Know the value of charm
  • Encourage people to talk about themselves
  • Know when to use suggestions instead of direct orders
  • Acknowledge your own mistakes
  • Respect others’ dignity
  • Don’t try “winning” an argument
  • Be Friendly, no matter how angry the other person may be
  • Reach common ground as soon as possible
  • Get others to think your conclusion is their own

Which ones stand out for you? Why?  Share with us!

Tips for Delivering Bad News

 

For many people, December was mostly filled with good news: holiday cheer, raises, promotions, etc. Life isn’t always like that, and there’s bad news. A contract is cancelled or the new budget requires eliminating jobs and you need to let people know they’re out of a job. Unfortunately, two colleagues presented such cases last month, and asked me for advice.

In November, Entrepreneur magazine featured an article on the topic, “How to Give Bad News”. Vanessa Van Edwards, founder of Science of People advises four guidelines.

  • Stay Positive: No one wants negative feedback which is viewed as a personal attack, rather than a constructive aid. One way to reduce the often automatic defensive reaction is to deliver the information is a positive tone and frame the information as an opportunity for growth.
  • Focus on the facts. Most negative feedback is backed by verifiable reasons for it; therefore use facts to deliver the bad news. By reducing the emotional aspect of the message, the listener’s defensive radar doesn’t rise as quickly. The conversation then shifts to what actions are now possible, rather than dwelling on personal loss
  • Show you care. Take time to think through what you want to say; don’t rush into it. In one case, the decision was made to not notify people about the contract loss the day before the Xmas holiday, but to wait till after the weekend; in the other case, the presenter spent time identifying new ways the recipient could move forward before having the meeting. Ask sincere questions about how the recipient is experiencing the bad news. Then focus on solutions to the problem that are viable.
  • Help them get better. After delivering the bad news, promote a growth mindset by encouraging the person’s belief in their own ability to move forward and help find support. If the news is really bad, the person may need time to recover from the shock, so help the person have reasonable time expectations so they can bounce back. Most people are resilient, when they realize they have the capability of moving forward.

What’s your experience being the barer or recipient of bad news?  Share tips with us!

Discover the New Opportunities

As you may know I teach a capstone business course for CUNY. I help the students a mindset that the world is changing rapidly and they need to get ahead of them, before automation, artificial intelligence, etc. eliminate many of those jobs.

One of the topics we discussed is the interesting competition between the e-commerce leader, e.g., Amazon, as it invades the former territory of retail stores and creates new opportunities, and the actions of the retail stores, e.g., Walmart, to move into the e-commerce space and create new opportunities. The issue isn’t who will win, the issue is how will the new opportunities to serve existing and future customers’ expanded set of needs morph the entire playing field.

Initially, the retail stores simply responded to the ecommerce threat by offering their own version. Then Amazon redefined the playing field to integrate retail and ecommerce, through its purchase of Whole Foods, its experiment with its Amazon stores, and more recently with the experiment of Go stores which offer a cashier-free app-based shopping experience.

Walmart responded by buying Jet.com, to get the expertise and insights of Marc Lore, including his interest in creating greater access to more upscale brands than Walmart has traditionally served. The results are experiments such as the following

  • Project Kepler is an effort to “change in-store experiences leveraging emerging technologies to define and deliver on evolving customer expectations”. The goal is to create physical stores that, like Go, will operate without checkout lines or cashiers.
  • Code Eight is designed to reach high net worth urban customers, such as busy NYC moms, who they could never reach customers with stores. Allegedly, its goal is to provide them with personal shopping services: product recommendations will be made via text messages for health, beauty, household essentials and apparel/accessories. Walmart also acquired Bonobos to experiment with provide personalized clothing services for men.)

In other word, both sides are not going to fight directly over the turfs they currently dominate (i.e., the “Red Ocean” strategy) but instead to discover new opportunities in terms of markets and products (i.e. “Blue Ocean” strategy. (See: Blue Ocean Strategy by Chan and Mauborgne).

And that’s where all the best opportunities exist for us in 2018 and the future: harnessing the technology and cultural changes taking place and finding new opportunities to serve existing and future clients.  How are you doing so?  Share your experiences and plans!

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