Monthly Archives: March 2018

Presenting Personalized Purpose Increases Success

As Simon Sinek tells us, to motivate people you need to go beyond telling them WHAT they should do to giving them a WHY. And the WHY needs to be more than logical facts; it needs to have an emotional content for the audience.

Adam Grant, a Wharton professor, demonstrated this fact in a controlled study involving fundraisers. All of the university fundraiser were given call lists and were armed with reasons that people should donate: they’re raising funds for scholarships to help students who need them.  Some callers were able to share with the recipients a five minute story by a scholarship beneficiary. These recipients spent more than double the amount of time on the phone – but generated triple the donations as compared to the recipients who had no contact with the beneficiary’s story.

In other words, these callers had a double-emotional tool to help them with the calls: the callers were charged as they “felt” why their jobs existed and the recipients could identify with the beneficiary. In all probability, the success is synergistic 1+1=3, because they caller feels more involved in delivering the story.

This double-impact phenomenon is key to the success of many presenters. When a presenter designs a presentation to include personalized appeal – stories, graphic images, pictures and videos – two things happen: the audience connects better with the content and the presenter becomes feels more engaged with it as well. Again, a 1+1=3 synergy takes place because by taking the time to find just the right content to connect with the audience, the presenter’s authentic passion is heightened.

So don’t cut corners when delivering messages. As we discuss in our training/coaching programs, take the time to find compelling stories, pictures and quotes; your involvement in finding the right material increases your energy and power when presenting, and produces more winning results! What’s your experience in personalizing a presentation to make it more powerful?  Share with us.

Leadership Speed – Where Do Your Executives Stand?

In today’s fast-paced VUCA (volatile, uncertain, complex and ambiguous world) making correct decisions relatively quickly is important. It’s important for all members of the executive team, especially those who might advance to top positions in the company.

Zenger and Folkman address the issue “leadership speed” in Speed: How Leaders Accelerate Successful Execution They created a “speed index” which focuses on the leader’s ability to:

  • Spot problems or tends early
  • Quickly respond to problems
  • Quickly make needed changes

They found that leaders in the top quartile of the index were rated substantially higher in their overall leadership skills – rated at the 83rd percentile on effectiveness; those in the bottom were rated at the 18% percentile. (You can assess yourself at Zengerfolkman.com/speed).

Most important, these leaders displayed eight sets of behaviors which accelerate pace. They are:

  • Innovating – a willingness to change; refusing to settle for good enough
  • Exhibiting strategic perspective – keeping the focus on high-priority goals and objectives
  • Displaying courage – standing up for needed
  • Setting stretch goals – focus on ultimate goals and inspire others to try to achieve them
  • Communicating powerfully – sharing ideas, encouraging engagement and listening carefully
  • Bringing external focus – participate in your and adjacent industries, expose yourself to new ideas
  • Taking initiative – with rock-solid integrity and high standards, focus on delivering results
  • Possessing knowledge and expertise – constantly be learning for continuous improvement

Are you looking for these behaviors when hiring key executives? Are you seeing superior performance by those who engage in these behaviors?  Share your experiences.

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